FASHION x TFW LIVE shoot

I launched the first-ever LIVE photoshoot for FASHION Magazine which took place during the exclusive FASHION Magazine Awards event to celebrate Canadian Fashion. The photoshoot was an interactive experience where event attendees were able to watch firsthand an editorial shoot come to life. Afterward, guests were invited to participate in their own photoshoot using the photo set, and share their images on Instagram with the hashtag #fashionmagawards.

The live editorial shoot was broadcast throughout the night on Instagram and Snapchat, engaging the social audience to participate. The live photoshoot generated revenue for the event, by partnering with brands used in the shoot and selling sponsored content for social posts.

To round out our Toronto Fashion Week coverage, I commissioned a second photographer to shoot creative coverage of the runway shows and backstage. I then design the layout published in FASHION combining the images from both photoshoots.