As Creative Director of FASHION Magazine I led the visual direction of the FASHION brand from its print & digital executions, video, social media platforms, and marketing initiatives. I launched a successful redesign which generated an increase in readership by 13.5% and newsstand sales by 8%, created significant increase in traffic on fashionmagazine.com, and increased the Instagram following by 249%, more than tripling the following for the brand. The success of the rebrand pushed FASHION to return to it's #1 position in Canada.